Why Choose Fresh, Local Produce

July 3, 2017 • 0 comments


Earlier generations were much more in tune with the Earth’s natural seasons and cycles. What they ate was determined by what could be grown locally and what could be grown, stored and preserved thru the cold winter months. In today’s world, we’ve gotten used to having any kind of food we want, whenever we want it.

Gone are the days when walking to the local market was the only way to purchase fruits and vegetables that were available and in season. Today’s consumer knows that the bounty of produce in their local supermarket is just as likely to include broccoli in July as it is in December.


Yet fruits and vegetables in season are much more supportive of not only your health, but also the health of the planet.

When you buy fruits and vegetables that are NOT in season:

  • They have to be brought to you across long distances, if not from across the globe. In fact, some statistics suggest that fruits and vegetables at your local supermarket travel between 1500 and 2500 miles before they get to you. Doesn’t suggest “fresh,” does it?
  • They are picked while still immature, to ensure that they don’t spoil along the way. Not only does this affect the fresh taste and aroma of your fruits and vegetables, it causes vitamin degradation and nutrient loss.

In fact, researchers from the Austrian Consumers Association have confirmed that vegetables picked and frozen while in season are actually higher in nutrients than the same ones that were transported off season, from abroad!

  • Shipping fruits and vegetables over long distances has a huge impact on our planet: increased greenhouse gas emissions, atmosphere pollution, and depletion of the earth’s limited energy resources!


Pollution, pesticides and farming practices that strip the soil of minerals lead to foods that do not support our health. It is no surprise that people are experiencing mineral deficiencies and poor health.

For this reason, it’s not just fruits and vegetables in season that is important, it’s also choosing organic fruits and vegetables.


A multitude of studies have found that fruits and vegetables grown organically contain significantly more nutrients such as vitamin c, magnesium, iron, phosphorus, and other essential phytonutrients.

By eating organic fruits and vegetables you:

  • Reduce the amount of harmful pesticides and artificial chemical treatments you expose you and your family to.
  • Increase your consumption of natural antioxidants, called flavonoids, found in fruits and vegetables.

Researchers have found that organic fruits and vegetables are higher in natural anti-oxidants than conventionally grown fruits and vegetables

  • Support agriculture that increases the health of our soil, which in turn grows more vitamin and mineral rich foods.

Large conventional crops deplete the soil of friendly bacteria and minerals essential to our health and to biodiversity.

Support your local farmers and enjoy the health benefits of fresh produce. Visit City Market today.